Food Club® partners with Feeding America® to celebrate 80 years

Lance Bass of *NSYNC teams with brand, organization to promote partnership on The Kelly Clarkson Show

Food Club, along with brand partner Feeding America, has teamed up with Lance Bass— a multi-platinum GRAMMY® winner of boy band *NSYNC—to amplify their partnership with an appearance October 31 on NBC’s The Kelly Clarkson Show. During the segment, Bass will highlight the partnership between the two brands.

This effort coincides with Food Club celebrating its 80th anniversary and its partnership with Feeding America.

“Through Food Club, we’ve established an impactful partnership with a nationally recognized organization like Feeding America, which has enabled us to join the fight to help end hunger by engaging our shoppers with a superstar like Lance,” said Rebecca Calvin, Executive Vice President and Chief Marketing Officer, Stater Bros. Markets and Topco member. “This effort has also provided a rare opportunity to put Own Brands in a national spotlight as we work to help eliminate food insecurity through Food Club. We know how much our shoppers feel connected to this brand and the significance it provides beyond the transaction, so to be able to partner with these organizations on a mission to end hunger in the communities we serve is a great way to celebrate Food Club’s 80 years.”

Earlier this month, Bass competed against A.J. McLean of the Backstreet Boys in a Boy Band Bake-Off to promote Food Club’s partnership with Feeding America. The bake-off challenged the stars to utilize Food Club ingredients to bake and decorate cakes to match notable album covers from the other musician’s career; Bass recreating the cover for BSB’s “Millennium” and McLean emulating the cover of *NSYNC’s “No Strings Attached.” Fans voted for their favorite cake through social media channels, though ultimately both were declared winners, with each earning a donation in their name to Food Club partner Feeding America.

Check out the bake-off video here as well as the winner video.

Food Club’s partnership with Feeding America includes a 5-million meal donation* to help end hunger in regional communities across the nation where this exclusive store brand is available. The organizations want to inspire, influence and impact the nation’s largest hunger relief organization, committed to an America where no one is hungry.

To learn more about Food Club and its 80th anniversary celebration – including where you can purchase products – visit foodclub.com/80thfun.

*$1 helps provide access to at least 10 meals secured by Feeding America on behalf of local partner food banks.

—About Food Club—
Established in 1945, the Food Club brand brings its grassroots focus of family, community, quality, service, and value to the forefront for today and tomorrow’s shoppers. The brand’s mission is to provide great-tasting and affordable food around tables and communities. Food Club offers nearly 3,000 products across nearly every department, covering everything from snacks and supper to baking and breakfast. The brand – procured by Topco Associates, LLC to support member-owners – has products currently available to purchase in thousands of Topco member stores across the country. For more information on Food Club or to see where Food Club products are available for purchase, visit www.foodclub.com.

—About Topco Associates, LLC—
Topco Associates, LLC is a $15 billion, privately held, member-owned company that provides aggregation, innovation and knowledge management solutions for its leading food industry member-owners and customers, including grocery retailers, wholesalers, food service, and pharmacy companies. Topco leverages the collective volume, knowledge, and commitment of these companies to create a competitive advantage in the marketplace by reducing costs and offering winning business-building capabilities. Topco manages 20 brands on behalf of its member owners, including the Food Club brand. For more information, visit www.topco.com.

—About Feeding America—
Feeding America is committed to an America where no one is hungry. We support tens of millions of people who experience food insecurity to get the food and resources they say they need to thrive as part of a nationwide network of food banks, statewide food bank associations, food pantries and meal programs. We also invest in innovative solutions to increase equitable access to nutritious food, advocate for legislation that improves food security and work to address factors that impact food security, such as health, cost of living and employment. We partner with people experiencing food insecurity, policymakers, organizations, and supporters, united with them in a movement to end hunger. Visit FeedingAmerica.org to learn more.