Topco and Audit Technology Group (ATG) Announce Partnership
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Topco and Audit Technology Group (ATG) Announce Partnership

Joint venture to deliver the TradeView Analytics™ solution helping retailers drive margin

Today, Topco Associates, LLC and Audit Technology Group (ATG) announced Avantis Partners, a new joint venture that combines ATG’s transaction data aggregation analytics platform with Topco’s category management expertise. Avantis Partners delivers retailers with on-demand views of vendor performance through a SaaS application known as TradeView Analytics™. The application offers visibility into trade funds at the most detailed item level providing a comprehensive picture of net costs as well as comparative benchmarks to drive optimal vendor negotiations. TradeView Analytics™ is available to all retailers.

Topco Associates, LLC, a $14 billion member-owned cooperative comprised of grocery retailers and wholesalers, brings the powerof its 49 member companies while ATG, an audit recovery and business analytics solution provider, brings the TradeView Analytics™ technology to the partnership. ATG’s CEO, Vince Creadon, says, "We could not have found a better partner than Topco to optimize the TradeView user base and value. We see tremendous growth opportunity not only for TradeView, but also for our integrated near real-time recovery audit service for both Topco and non-Topco grocers to improve vendor negotiations and margin."

TradeView Analytics™ was first developed in collaboration with Brookshire Grocery Company, a Texas-based 150 store grocer and long-time member of Topco Associates, LLC, who wanted better visibility into vendor performance. Brookshire did not have an efficient way to get on-demand structured views to vendor performance and net cost. Brookshire’s Kevin Albritton, EVP Sales & Marketing states, "Our folks spent an inordinate amount of time cutting and pasting incomplete information to prepare for vendor meetings. Now, with TradeView Analytics™ we have on-demand views of everything needed to target negotiating opportunities. Better information helps us know what to negotiate."

For Topco, leveraging TradeView Analytics brings tremendous potential to its members. As Topco Associates, LLC President & CEO Randy Skoda says, "Topco is committed to delivering innovative solutions that provide our Members with a competitive advantage through reduced costs and improved business capabilities. When we learned about Brookshire using ATG’s TradeView Analytics™ we saw the opportunity this solution could bring in helping Topco Members aggregate center store transaction data and gain greater visibility into trade funds. We are now in the process of rolling this program out to the full membership."

For all participating retail grocers, there is no co-mingling or sharing of data with the TradeView Analytics™ software.

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